John Lewis highlights price-match promise

John Lewis has reacted to Debenhams' Big Gift Event sale this weekend with press ads highlighting its 'Never knowingly undersold' commitment to price-match its high-street competitors.

John Lewis: Christmas 2011 ad campaign
John Lewis: Christmas 2011 ad campaign

As Christmas shopping gets into full swing, John Lewis is running a national print campaign in papers including The Times, with a headline: "If our competitors have a sale, we have a sale".

The creative, by Adam & Eve, says John Lewis, "will be price-matching a competitor's brand event from today until Sunday".

Any item included in the rival's sale will be price-matched by John Lewis.

Debenhams is currently running a Big Gift Event sale until Sunday, offering up to 30% off throughout the store.

In addition, John Lewis is attempting to lure customers into its stores by offering 20% off cashmere and coats.

Major retailers are all slashing prices on winter clothing to clear the amount of stock that has accumulated as a result of the unseasonably warm weather.

ollow Matthew Chapman at @mattchapmanuk


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).