As Christmas shopping gets into full swing, John Lewis is running a national print campaign in papers including The Times, with a headline: "If our competitors have a sale, we have a sale".
The creative, by Adam & Eve, says John Lewis, "will be price-matching a competitor's brand event from today until Sunday".
Any item included in the rival's sale will be price-matched by John Lewis.
Debenhams is currently running a Big Gift Event sale until Sunday, offering up to 30% off throughout the store.
In addition, John Lewis is attempting to lure customers into its stores by offering 20% off cashmere and coats.
Major retailers are all slashing prices on winter clothing to clear the amount of stock that has accumulated as a result of the unseasonably warm weather.
ollow Matthew Chapman at @mattchapmanuk