John Lewis looks back on British history in TV spot to mark 150 years

John Lewis is marking its 150th anniversary with a TV ad that paints the retailer as an integral part of Britain's history.

John Lewis: new campaign
John Lewis: new campaign

"Never standing still", by Adam & Eve/DDB, will break on John Lewis’ social media channels and Campaignlive.co.uk tomorrow (2 May), and air during Britain’s Got Talent on 3 May.

The spot comprises vignettes set in different eras of Britain and is backed by a cover of The Kinks’ This Time Tomorrow by Gaz Coombes. It was created by Matt Woolner and Steve Wioland, and directed by Dougal Wilson through Blink.

Craig Inglis, the marketing director at John Lewis, said: "This campaign celebrates how our customers’ lives have kept moving over the last 150 years."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More