John Lewis: making of 'The Journey'

We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.

The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.

The ad launched on 9th November.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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