John Lewis Partnership calls direct review

The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.

John Lewis: Kitcatt Nohr Digitas is the DM incumbent
John Lewis: Kitcatt Nohr Digitas is the DM incumbent

A review process, which is in its early stages, is being handled by AAR. Kitcatt Nohr Digitas is the incumbent on both accounts, which rank as two of the agency's top three spending accounts.

Kitcatt Nohr Digitas has worked on Waitrose since 2006 and John Lewis since 2007. It was responsible for overseeing John Lewis’ first serious direct marketing push six years ago after beating Rapier to the business.

Adam & Eve/DDB, which looks after John Lewis’ advertising account, is unaffected by the review.

Kitcatt Nohr Digitas handles direct marketing for both brands as well as the myWaitrose loyalty programme. The agency is understood to be developing a similar scheme for John Lewis.

Craig Inglis, the marketing director at John Lewis, said: "We have ambitious plans for CRM, which will allow us to further personalise the great service we already offer our customers. We feel that now is the right time to review the market and ensure we have the right support in place to deliver our strategy."

Earlier this month, John Lewis revealed bumper Christmas trading after like-for-like sales growth of 13per cent for the five weeks to 29 December.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published