John Lewis products become the inspiration for theatre performances in this spring campaign, which launches on April 1.
The ad is set on a theatre stage and features four different performances inspired by John Lewis products.
The acts include a woman dancing across a field of cushions, someone gliding down a spiral slide to land on a chaise longue and a man flying across the stage reaching out to touch the chandeliers.
The ad carries the strapline "John Lewis. Set the stage for spring".