The five-second ad aired on ITV yesterday during shows such as ‘Agatha Christie's Poirot’ and showed an animated sleeping bear. The teaser included the hashtag #sleepingbear and promoted the first airing of the ad on Saturday.
To accompany the short TV ads John Lewis has also developed an installation on London’s South Bank (picture above).
On Twitter people were split on whether the teaser was promoting the Christmas ad from John Lewis, or the one from Coca-Cola.
The full-length John Lewis ad will air on the TV for the first time on Saturday (7 November).
A spokeswoman for John Lewis declined to comment.