John Lewis' 'the other half' ad unveiled

John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.

The 90-second spot will launch on TV tomorrow night during the X Factor.

The ad is part of the brand’s ‘never knowingly undersold’ proposition. It features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith and follows the love story of a boy and a girl from two different eras to show that the things that really matter never change.

The ad was created by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger, and directed by Ringan Ledwidge through Rattling Stick.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).