John Lewis' 'the other half' ad unveiled

Be the first to comment

John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.

The 90-second spot will launch on TV tomorrow night during the X Factor.

The ad is part of the brand’s ‘never knowingly undersold’ proposition. It features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith and follows the love story of a boy and a girl from two different eras to show that the things that really matter never change.

The ad was created by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger, and directed by Ringan Ledwidge through Rattling Stick.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published