John Lewis' 'the other half' ad unveiled

John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.

The 90-second spot will launch on TV tomorrow night during the X Factor.

The ad is part of the brand’s ‘never knowingly undersold’ proposition. It features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith and follows the love story of a boy and a girl from two different eras to show that the things that really matter never change.

The ad was created by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger, and directed by Ringan Ledwidge through Rattling Stick.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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