Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

Jude Law: seen in 'the gentlemen's wager' by Anomaly New York for Johnnie Walker
Jude Law: seen in 'the gentlemen's wager' by Anomaly New York for Johnnie Walker

The process is at an early stage, with the company having just sent out requests for information.

Bartle Bogle Hegarty has held the business since 1999 and said it would "vigorously defend" the business. BBH was responsible for the "keep walking" strapline that has run in more than 100 markets since 2000.

Diageo is handling the process itself and has contacted a closed shortlist of agencies, including BBH, to participate.

Guy Escolme, the global brand director at Johnnie Walker, said: "The brand’s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity.

"As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future."

BBH recently appointed Joakim Borgström as lead creative on the global Johnnie Walker business. He joined from Goodby Silverstein & Partners earlier this month.

The whisky brand also works with other agencies; for example, Anomaly New York created "the gentleman’s wager", which features Jude Law dancing and was directed by Jake Scott through RSA Films.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More