Johnnie Walker event represents a 'brave new world'

Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted.

Done & Dusted: produces Johnnie Walker event
Done & Dusted: produces Johnnie Walker event

Hamish Hamilton, the director and executive producer at Done & Dusted was speaking in a video of clips featuring the Johnnie Walker "symphony in blue" event, created by the production company.

He said: "I think this represents a brave new world of branded entertainment where you take your message literally to the end of the nose.

"You are [targeting] a certain type of trend-setter that you want to talk about your brand."

The actor Jude Law closed the event at Merchant Taylors’ Hall in the City of London.

Hamilton said the event was "theatre and entertainment where you literally enjoy the heritage, craftsmanship and the flavour of Johnnie Walker Blue Label".

James Thompson, Diageo’s global managing director of Reserve Brands, also featured in the video. He said: "Creating experiences is how a lot of brands will communicate in the future, particularly luxury brands."

Law also featured in a short film for Johnnie Walker Blue Label, which was created by Anomaly New York and directed by Jake Scott through RSA Films.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More