Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

Jude Law: starred in Johnnie Walker film created by Anomaly New York
Jude Law: starred in Johnnie Walker film created by Anomaly New York

Anomaly won the Diageo-owned whiskey brand’s creative account after a competitive pitch that began in October and was run by the brand directly.

Anomaly replaces BBH, which re-pitched for the business along with Ogilvy & Mather, BBDO and Wieden & Kennedy. The final pitches took place in Amsterdam earlier this week. 

BBH has run Johnnie Walker’s advertising since 1999 and was responsible for the "keep walking" campaign, which has run in more than 100 markets, and was lauded for boosting the brand's fortunes.

Earlier this year Anomaly’s New York office created an online film for Johnnie Walker starring Jude Law.

Guy Escolme, Johnnie Walker's global brand director, said: "We were hugely impressed by the far-reaching creative vision which Anomaly proposed for our brand and with the strategic thinking that lies behind its development.

"Johnnie Walker is an iconic brand with a history of bold and imaginative marketing campaigns that reflect its pioneering and progressive ethos.

"A new and exciting era lies ahead for JOHNNIE WALKER.  In Anomaly we believe we have a partner who will help us take fresh strides with stunning creative that will support the brand’s future global growth."

Nigel Bogle, one of the founders of BBH, said: "This is obviously disappointing news but we will keep walking"

 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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