Johnnie Walker launches "Crossroads" ad

LONDON - Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker.

The 60-second spot, called crossroads, continues the brand idea of inspiring personal progress and uses the crossroads as a metaphor for choice.

The surreal execution begins with a man looking for a lift at a dusty dessert crossroads, as he waits a slew of cars comes past offering lifts, from man is being chased by the police to a woman who is not quite a human, all of which he turns down.

The endline says: "You have the power to choose."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).