Johnny Fearless lands Davidoff global brief

Davidoff has appointed the start-up Johnny Fearless to its global ad account for its cigar brand after a four-way pitch.

Davidoff: seeks image update
Davidoff: seeks image update

The hiring, which covers Europe, the US and the Far East, comes as the brand looks to update its image and marketing communications.

The Oettinger Davidoff Group-owned tobacco brand has also hired the design shop Dew Gibbons to handle the global brand design of Davidoff cigars.

The pitch process was overseen by Charles Awad, the senior vice-president of global marketing and innovation at the Oettinger Davidoff Group.

Johnny Fearless has a brief to create global advertising to run in print and online and develop digital content for the brand. The account also covers experiential marketing, point-of-sale materials for Davidoff retailers and some input on store design.

Awad said: "We were delighted with the combination of design excellence and a truly inspirational advertising idea presented by the teams. We are looking forward to the start of a great working relationship."

Neil Hughston, the Johnny Fearless co-founder, said: "Davidoff cigars is one of those luxury brands with a long, illustrious past but that, at the same time, is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published