Johnny Fearless takes Imperial War Museums pitch

Johnny Fearless has won the pitch for Imperial War Museums' campaign to commemorate the 100th anniversary of the First World War.

Imperial War Museums: appoints Johnny Fearless for First World War centenary campaign
Imperial War Museums: appoints Johnny Fearless for First World War centenary campaign

The agency has won the account after a contested pitch, handled by AAR, against four other agencies.

Johnny Fearless' task will be to develop a new strategy and creative campaign for the Imperial War Museum London – the flagship branch. The museum, which is closed for refurbishment until July, is seeking to promote its First World War galleries, which launch next year to mark the centenary of the conflict.

Penny Hamilton, the head of brand and marketing at Imperial War, said: "Johnny Fearless were true to their name, presenting a breadth of work that had both sensitivity and bravery in equal measure".

Other agencies to work with the museum in the past include The Good Agency and Ogilvy & Mather. The latter won awards in 2007 for its poster work for the museums.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published