Johnny Fearless wins £20m Toshiba account

Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account.

Toshiba: 'Space Chair Project' by Grey
Toshiba: 'Space Chair Project' by Grey

Johnny Fearless, the agency launched earlier this year by the former Grey managing partner Neil Hughston, won the business after a pitch involving overseas agencies.

The agency will create a campaign to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe.

Toshiba, which spent £3m on advertising in the UK last year, is the first client for the start-up, which launched in February.

Grey London was the previous incumbent on Toshiba's advertising across Europe.

Grey created some high-profile campaigns for the Toshiba brand since first picking up the pan-European business in 2007.

Its last major campaign was 'The Space Chair Project' in 2009, which involved sending a chair 98,000 feet above the Earth.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published