Johnny Vegas and Monkey to stage advertising comeback with PG Tips

LONDON - Mother is plotting to reunite the comedian Johnny Vegas with his knitted sidekick, Monkey, in a new series of PG Tips ads.

Mother first paired Monkey with Vegas in 2001, when it won the task to rebrand ONdigital as ITV Digital. Following ITV Digital's collapse in 2002, the duo have not been seen together on screens.

The new campaign featuring Monkey and Vegas will replace DDB London's T-Birds work, which has run since 2002.

Mother won the £10m PG Tips account in a shoot-out against DDB last week. The account had been handled by DDB since the brand was created in 1930.

Mother and PG Tips declined to comment on the story.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published