Johnson & Johnson gives £15m personal care launch to Lowe

Johnson & Johnson has handed Lowe the £15 million pan-European assignment to launch a new personal care range across Europe.

The agency pitched against other J&J roster shops for the business, which is worth £4 million in the UK. J&J's other key network is DDB, while Team Saatchi handles some UK brands.

The range, whose name remains a closely guarded secret, will include body lotions and shower gels and will target the adult market.

It is the first such collection to be created by J&J, and will put it in direct competition with brands such as Nivea, Dove and Olay.

Lowe already handles Johnson's Baby, Johnson's Ph5.5, Carefree and Piz Buin ranges on a pan-European basis.

The agency's most recent work was a TV ad for the Johnson's baby product Softwash, featuring the voice of the British actor Hugh Laurie.

Matthew Bull, the agency's London chief executive, said: "J&J is one of Lowe's most important network clients. We enjoy a great working relationship with them and this new assignment is a terrific endorsement of that."

The new campaign will incorporate TV and print work and is expected to break in the New Year.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).