Johnson & Johnson calls global ad pitch for baby products range

LONDON - Johnson & Johnson is kicking off a review of the global advertising arrangements for its range of baby products.

Johnson & Johnson: to review global ad arrangements
Johnson & Johnson: to review global ad arrangements

The company has approached a number of its global roster shops, with a view to holding pitches for the work over the next six months.

The review will incorporate above-the-line advertising, which is currently handled by Lowe, and digital, which is handled by Profero.

Both incumbents have been invited to re-pitch for the business, which is estimated to be worth around £12m.

Last year, Lowe launched a TV campaign in the UK that focused on the brand's 'Touch of magic' position.

Johnson & Johnson works with a variety of global agencies on its advertising roster, including DDB, JWT, Abbott Mead Vickers BBDO, and McCann Erickson.

The company is currently holding a series of pitches to help build a new digital roster across its pharmaceutical, healthcare and consumer brands in Europe and Asia.

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