Johnson & Johnson launches £200m EMEA media contest

Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business.

Listerine: J&J brand
Listerine: J&J brand

Carat, the incumbent on the account, is expected to line up against J&J’s other roster agencies: Interpublic’s Mediabrands, which handles its US account, and OMD, which oversees the business in Asia.

The Aegis Media-owned network landed the J&J EMEA media business in 2007 after a pitch against the previous incumbent, Interpublic’s Initiative.

J&J, which owns consumer brands including Listerine, Nicorette and Imodium, has not held a Europe-specific review since then. However, in 2010, it called an informal roster review of its estimated $3 billion global media business to benchmark the performance of its three media networks. The review did not result in any agency changes.

A statement from the company said: "Johnson & Johnson is exploring opportunities with our agency partners across EMEA to deliver innovative and full integrated solutions for our brands."

J&J spends £19 million on UK media, according to Nielsen figures. Brands supported include Listerine and Neutrogena.

Sales of its consumer products fell 2.4 per cent to $3.6 billion in the first quarter of this year, according to its results.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published