Johnson & Johnson to review global agency roster

LONDON - Johnson & Johnson is talking to holding companies about its international advertising arrangements.

The forthcoming talks are thought to encompass both media and creative duties. Its global adspend is estimated to be £320m. Campaign revealed in February that the bodycare giant was reconsidering its European media account, held by IPG's Initiative.

IPG's Lowe Worldwide handles the bulk of the company's advertising, including its skincare and Johnson's Baby ranges. Interpublic's McCann Erickson network is responsible for the Band-Aid and Acuvue brands.

Omnicom's DDB network, meanwhile, is the incumbent on RoC, Neutrogena, Clean & Clear and the Evian Affinity Skincare ranges.

Sources close to Lowe suggest the network's grip on the account has been weakened by the recent departure of Andrew Langer, the global creative director on J&J and the former vice-chairman of Lowe Worldwide. Langer resigned to join the US agency Roberts & Tarlow last month as its chief creative officer.

However, Joe McCarthy, J&J's recently appointed worldwide director of advertising and marketing communications, denied any meetings had taken place.

McCarthy said: "It's not true. The brands that we have at Lowe we have no plans to pitch or relocate."

The news follows J&J's decision two weeks ago to award WPP's Ogilvy & Mather, a non-roster network, the creative brief to handle its sponsorship of the 2008 Beijing Olympics. The agency pitched against Lowe, JWT, TBWA\ Worldwide and McCann to secure the account.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).