Johnson & Johnson reviews global digital ad rosters

Be the first to comment
Johnson & Johnson...reviewing digital arrangements
Johnson & Johnson...reviewing digital arrangements

LONDON - Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia.

In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.

It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.

The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.

J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.

The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published