Johnson & Johnson reviews global digital ad rosters

LONDON - Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia.

Johnson & Johnson...reviewing digital arrangements
Johnson & Johnson...reviewing digital arrangements

In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.

It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.

The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.

J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.

The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published