Take That join festivities in M&S Christmas ad

LONDON - The Marks & Spencer gang is all here for its latest Christmas extravaganza, and they're joined for the second year by none other than Take That.

The boy-banders cosy up by the fireside with Twiggy, Erin O'Connor, Lily Cole, Myleene Klass and Noémie Lenoir.

The ad is shot in a traditional home-movie style and the soundtrack is the Christmas classic Winter Wonderland, sung by Macy Gray.

The boys and girls get up to all the usual Christmas larks; enjoying mince pies, board games, a snowball ?fight and kissing under the mistletoe.

But, in a surprise twist on Christmas Day, Gary Barlow gets a bra-and-knicker set.

Project
Home movie
Client
Steve Sharp, executive director, marketing, Marks & Spencer
Brief
Announce to the nation's women that the M&S Winter Collection has arrived and wish all M&S customers a Merry Christmas
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Writers
Pip Bishop, Chris Hodgkiss
Art directors
Pip Bishop, Chris Hodgkiss
Planner
Lucy Howard
Media agency
Walker Media
Media planner
Katherine Baker
Production company
RSA
Director
Dawn Shadforth
Editor
Amanda James, Final Cut
Post-production
The Moving Picture Company
Audio post-production
Aaron Reynolds, Wave
Exposure
National TV

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1 Brands that forge an emotional tie are best protected from copycats

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