MediaCom is preparing to part company with two of its most senior
executives as it draws up a new management team following its merger
with the Media Business Group (Campaign, 20 Nov-ember 1998).
Bill Jones, MediaCom’s press buying director, and Mark Brown, the
agency’s broadcast director, are both expected to leave the company
shortly. Jones joined MediaCom in 1991 from BMP DDB and Brown joined the
company shortly after.
Brown and Jones have been in discussions with the company since the end
of last year and, although these have yet to be concluded, the two
executives are said to be negotiating their severance packages.
The departures come as MediaCom prepares to move into the Media
Business’s new offices near Euston at the end of this month. The two
companies will officially open for business as MediaCom/ TMBG on 1
February with combined billings of around pounds 333 million.
The combined agency opens its doors with three new-business wins already
this year: the pounds 1 million Cape Fruit account, the pounds 1.5
million Asahi Beer account and the media business for Sony Friend
Factory, the Website-creation company.
The agency is also working on its first pitch as a combined entity - for
IPC’s pounds 9.5 million centralised media account.
The agency’s senior line-up was being ratified as Campaign went to
The exit of Jones and Brown leaves Steve Goodman as the senior press
figure in the merged agency and Paul Van Bart-hold, the broadcast
director of TMBG, in pole position on TV. However, Van Barthold is
understood to be taking on a broader role.
MediaCom/TMBG will be run jointly by MediaCom’s Andy Troullides and
TMBG’s Steve Allan, with TMBG’s chairman, Allan Rich, taking up the role
of chairman, though this is likely to be a short-term position. TMBG’s
deputy chairman, Christopher Hawes, announced his resignation last week.