Jones and Brown exit ahead of TMBG tie-up

MediaCom is preparing to part company with two of its most senior executives as it draws up a new management team following its merger with the Media Business Group (Campaign, 20 Nov-ember 1998).

MediaCom is preparing to part company with two of its most senior

executives as it draws up a new management team following its merger

with the Media Business Group (Campaign, 20 Nov-ember 1998).



Bill Jones, MediaCom’s press buying director, and Mark Brown, the

agency’s broadcast director, are both expected to leave the company

shortly. Jones joined MediaCom in 1991 from BMP DDB and Brown joined the

company shortly after.



Brown and Jones have been in discussions with the company since the end

of last year and, although these have yet to be concluded, the two

executives are said to be negotiating their severance packages.



The departures come as MediaCom prepares to move into the Media

Business’s new offices near Euston at the end of this month. The two

companies will officially open for business as MediaCom/ TMBG on 1

February with combined billings of around pounds 333 million.



The combined agency opens its doors with three new-business wins already

this year: the pounds 1 million Cape Fruit account, the pounds 1.5

million Asahi Beer account and the media business for Sony Friend

Factory, the Website-creation company.



The agency is also working on its first pitch as a combined entity - for

IPC’s pounds 9.5 million centralised media account.



The agency’s senior line-up was being ratified as Campaign went to

press.



The exit of Jones and Brown leaves Steve Goodman as the senior press

figure in the merged agency and Paul Van Bart-hold, the broadcast

director of TMBG, in pole position on TV. However, Van Barthold is

understood to be taking on a broader role.



MediaCom/TMBG will be run jointly by MediaCom’s Andy Troullides and

TMBG’s Steve Allan, with TMBG’s chairman, Allan Rich, taking up the role

of chairman, though this is likely to be a short-term position. TMBG’s

deputy chairman, Christopher Hawes, announced his resignation last week.



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