Joost 'face' by Albion

Swedish directing duo RGB6 have used the simple medium of merging animation with live action to explain in a very visual way, how online TV service Joost will work. The online ad sees an old man explaining how Joost will work by picking up various coloured objects and mixing them in a jar before spreading them around three different jars. Joost did not want to use high resolution digital imaging to explain the service and the simple but effective methodology really works here.