JP Morgan Fleming, the financial services company, has appointed
Ping Communications to handle its direct marketing business.
Ping has been appointed to a seven-figure account to communicate the
rebranding of the newly formed company JP Morgan Fleming Asset
Management. The specialist financial agency will develop several direct
mail executions in the UK and other European markets.
More than 300,000 customers will be targeted by Ping and there will be
separate mailings to more than 7,000 asset managers and five mailings to
15,000 independent financial advisers.
The direct marketing will run alongside advertising running through Rapp
Richard Chambers, head of UK marketing at JP Morgan Fleming Asset
Management, said: 'This rebranding is a major task, requiring arresting
and informative information. Ping's specialist capabilities are well
known to us. As an agency it understands the demands of financial
services marketing, but not at the expense of creativity.'
Rupert Pybus, managing partner of Ping, said: 'This is a great
opportunity to get involved in a brand at an early stage of its
JP Morgan Fleming Asset Management provides financial services advice to
private individuals and institutions.