JP Morgan halted adspend amid media transparency report

Marketers in the US are launching audits of their media buyers following the Association of National Advertisers' report into transparency issues among agencies.

JP Morgan halted adspend amid media transparency report

The findings led to JP Morgan temporarily stopping its $250m adspend to launch an investigation into the relationship with its agencies, according to The Wall Street Journal. It is understood this suspension recently ended.

It also reports that General Electric, Sears Holdings and Nationwide Mutual Insurance are auditing their media businesses as well. 

In response, Publicis Groupe said audits are part of the normal course of business and was being collaborative.

The ANA report was revealed in June and found "numerous non-transparent" practices at media agencies in the US.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More