JPMH lands global Glenfiddich account

LONDON - William Grant & Sons, the global spirits brand, has appointed JPMH to handle the global CRM and digital work for its Glenfiddich whisky brand.

Glenfiddich: appoints JPMH
Glenfiddich: appoints JPMH

The agency scooped the business after a pitch against two undisclosed agencies, which was overseen by the Glenfiddich global relationship marketing manager, Utadi Murphy.

The appointment follows a review of all of Glenfiddich's global advertising arrangements, which kicked off in August last year with a pitch for the brand's above-the-line business.

Glenfiddich handed the work to Leagas Delaney in November.

JPMH will now be responsible for redesigning the Glenfiddich website, as well as creating a number of global digital and direct marketing campaigns.

The agency will also oversee a social media push, which will aim to drive consumer engagement and increase levels of commitment to the brand. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).