Just Eat sponsors ITV's You're Back in the Room

Just Eat, the takeaway delivery service, is sponsoring You're Back in the Room, ITV's new gameshow.

The deal, negotiated by Havas Media on behalf of Just Eat, includes a sponsorship package across ITV’s broadcast platform for the next four weeks.

The partnership includes a series of tongue-in-cheek idents that will play at the beginning and end of the ad breaks.

The first of the 5 second, 10 second and 15 second idents will air when the new series kicks off tomorrow at 8.20pm.

Playing on the shows hypnosis theme, the idents feature a person sitting at the dinner table who falls asleep and later wakes to find their favourite takeaway in front of them.

For example, a guy is told he’s "feeling very sleepy". When he awakes he discovers he's been transported to the Far East.

When he’s "back in the room" he’s surrounded by glorious looking Asian food direct from Just Eat – a "mini fist pump" moment.

The sponsorship idents were created by The Red Brick Road and produced by Rock Hound. The director was Rory McKellar.

You’re Back in the Room is a brand new series that kicks off on ITV this weekend, presented by Phillip Schofield. It features a team of five strangers who will be hypnotised and asked to complete simple challenges to win money.

Each contestant will be willingly hypnotised by international mentalist Keith Barry and given a number of hypnotic triggers. These triggers, activated during the challenges, will cause them to involuntarily sabotage their chance of winning. 

Lucy Milne, the UK marketing director of Just Eat said: "You’re Back in the Room is a great fit for Just Eat given the show’s entertaining and playful format, perfectly mirroring Just Eat’s own mischievous personality.

"We’re entranced with this partnership and believe it’s an ideal opportunity to extend our market reach even further and appeal to all takeaway-lovers."

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