Just Eat's Dawe is named Marketing Leader of the Year

Barnaby Dawe, global chief marketing officer at Just Eat, has been named The Marketing Society Marketing Leader of the Year for 2017.

Just Eat's Dawe is named Marketing Leader of the Year

Dawe (pictured) scooped the title, run in association with Campaign, last night (Wednesday) at the organisation’s annual Excellence Awards. 

Since joining the food-delivery platform in 2015, Dawe has rebranded Just Eat and launched an ad campaign by Karmarama. In April, he signed a two-year deal, understood to be worth £30m, for Just Eat to sponsor ITV’s The X Factor. The platform’s active users increased to 17.6 million in 2016 from 13.4 million the previous year.

Gemma Greaves, chief executive of The Marketing Society, hailed Dawe for beating an "amazing" shortlist and pointed out that he was the first winner from a pure-play online business.

Tesco group brand director Michelle McEttrick was the runner-up.

Dawe said: "I am still in shock as I genuinely didn't expect to win. I felt so honoured just to be nominated alongside such great brands that I have long admired.

"I wouldn't have been able to achieve this without the help of the great marketing teams that I'm lucky enough to work with at Just Eat and a really supportive exec team and Board. Thank you to everyone who voted for me."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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