JWT Amsterdam scoops Creative Data Lion Grand Prix with 'The Next Rembrandt'

JWT Amsterdam has picked up the Grand Prix and two silver and bronze lions in the Creative Data category at Cannes Lions for the creation of a "new':Rembrandt portrait for ING.

JWT Amsterdam: scooping awards for its 'The next Rembrandt' campaign for ING
JWT Amsterdam: scooping awards for its 'The next Rembrandt' campaign for ING

Rather than an artist and paintbrush however, the painting was created using neural network software and 3D printing techniques. The use of artificial intelligence to create a convincing piece of artwork has prompted something of a debate on human versus machine creativity.

AMV BBDO picked up a silver lion for its personalised "Hints" campaign for Currys PC World. TMW Unlimited also nabbed a silver gong for its "Bigger issues" work for Unilever-owned Lynx and UK suicide charity CALM (Campaign Against Living Miserably).

McCann New York scored a gold lion for its virtual reality work with defence firm Lockheed Martin, ‘The field trip to Mars’. The campaign saw the agency rigging a school bus with VR cameras to give children the taste of a trip to the red planet.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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