JWT beats BBH to £15 million Debenhams advertising account

LONDON - JWT London has won the £15 million Debenhams advertising account, after a final shoot-out against Bartle Bogle Hegarty.

Debenhams... picked JWT
Debenhams... picked JWT

M&C Saatchi was kicked off the pitch earlier this week. Karmarama and Publicis were dropped in February.

Debenhams called a pitch in January after Miles Calcraft Briginshaw Duffy resigned the business in order to pitch for the £20 million John Lewis account, which later went to Adam & Eve.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).