JWT to establish internet division

J. Walter Thompson is to launch a digital consultancy to advise new and existing clients on internet and interactive strategies.

J. Walter Thompson is to launch a digital consultancy to advise new

and existing clients on internet and interactive strategies.



The digital unit, which has yet to be named, will be headed by the

former HHCL & Partners interactive director, Tim Hayward.



Hayward spent three years at HHCL before leaving in September to join

the US new-media agency, Bronner.com, as head of its UK arm, Strategic

Interactive Group.



Hayward will work with a senior JWT director. The unit will have around

12 staff.



The consultancy will work with established businesses looking to work in

the digital area, as well as advising internet start-up companies.



For the past 18 months, JWT has had a partnership with the London

new-media agency, Deepend. The two formed an alliance in 1998 which saw

Deepend staff permanently located at JWT’s office.



Stephen Carter, the chief executive of JWT, said: ’We want to have a

group of people with a broad set of skills to advise companies on what

their approach should be. So if you are an NTL, a Boots or an Asda, what

does this new digital world mean for you?’



He added: ’Most people have worked out it is a good idea to do

something, but most have not worked out what to do. We are strongly

positioned with a deep experience of working with clients in the digital

area and with clients that have a future there.’



The unit is not designed to handle online media buying or website

production.



Hayward said: ’JWT has a client base which have difficult questions to

answer about fundamentally changing the strategic direction of their

business. Our job here is to help them do that.’



Live issue, p10.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).