JWT fashion agency wins Eveden's Freya underwear account

J. Walter Thompson's in-house fashion agency, Label, has been appointed to handle the Freya lingerie account, which is part of Eveden.

The agency won the account after a pitch process involving an undisclosed number of agencies on a consultancy basis, with a view to developing the first advertising campaign for the brand later in the year.

Though the campaign will be focused mainly on young women, JWT has been asked to identify a target audience.

Eveden has reported pre-tax profits of more than £2.5 million for the past two years.

It is yet to be decided which agency will be handed the media task. The ads are expected to roll out at the start of June.

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