JWT hires Lowe Madrid senior team for 'global task force'

LONDON - JWT has hired three senior executives from Lowe's Madrid office who have worked on Unilever, a global client for both Lowe and JWT.

JWT: three former Lowe execs hired for top global posts
JWT: three former Lowe execs hired for top global posts

Lowe Latina’s chief executive Jean-Louis Roche, chief strategist Alex Pallete and global creative director Facundo Goldaracena will form a new JWT ‘global task force’, focusing on creating and developing global business across the JWT network.

Based in Madrid, they will report directly to JWT worldwide chief executive Bob Jeffrey, and Fernando Vega-Olmos, who joined JWT from Lowe two years ago to become creative chairman for continental Europe and Latin America.

Bob Jeffrey said: "In order to make JWT the most successful network in global brand-building, the JWT global task force will act as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients."

Roche will hold the title of international head of business development, Pallette will be planning director, and Goldaracena will be creative director in the new team.

It is understood that Roche, Pallete and Goldaracena will not, be able to work on Unilever’s business for at least a year because of non-compete clauses in their Lowe contracts.

Fernando Vega-Olmos said: "Very few people around the world have this level of expertise with global brands. I've worked with Jean-Louis, Alex and Facundo to crack global campaigns for Unilever brands including Closeup and Rexona, in a very successful way. I am thrilled to welcome them to the JWT family."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).