JWT India fires team behind controversial Ford ads

Be the first to comment
JWT: agency fires India-based creative team behind contoversial Ford ads
JWT: agency fires India-based creative team behind contoversial Ford ads

The JWT India creative team responsible for a series of print ads featuring images of scantily clad bound and gagged women in the back of a Ford car, has been fired.

The ads, which were not approved by JWT’s client Ford, were posted on the website Adsoftheworld.com last week, but were subsequently removed.

However, they had already attracted worldwide condemnation given that India has been embroiled in a series of shocking sex attacks on women, including the gang rape of a student on a Delhi bus.

In a statement, JWT said: "After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT.

"These were necessary steps owing to the direct accountability of the concerned individuals, as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again."

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published