JWT instigates departmental revamp

J. Walter Thompson began the long-awaited revamp of its creative department this week - involving both appointments and redundancies - as it attempts to kick-start its creative offering.

J. Walter Thompson began the long-awaited revamp of its creative

department this week - involving both appointments and redundancies - as

it attempts to kick-start its creative offering.



The restructure started last Thursday morning when Jaspar Shelbourne,

JWT’s executive creative director, made nine members of the creative

department redundant.



Senior hirings planned to strengthen the department are understood to

include Russell Ramsay and John O’Keeffe, currently senior creatives at

Bartle Bogle Hegarty. However, O’Keeffe and Shelbourne both refused to

comment as Campaign went to press. Two more signings are expected in the

next week.



Meanwhile, Richard Phillips, who heads the production company, R. J.

Phillips & Co and who is a former senior JWT creative, will be on hand

to offer freelance advice. Phillips denied he was returning to the

agency as an employee but admitted he may give freelance support. ’There

is no truth in any rumour that I am returning to the employment of JWT.

I am directing ads through R. J. Phillips & Co. Like other directors who

have been copywriters or art directors in the past, I am occasionally

asked to give freelance creative help. I may, if asked on a strictly

freelance basis, do more of the same,’ he said.



Separately, Ian Hutton, a veteran creative of 30 years, has decided to

retire. Hutton is best remembered for the ’tasty tasty’ campaign for

Kellogg’s Bran Flakes. Shelbourne commented: ’Ian was a fantastically

prolific writer but was as modest as he was talented. He has contributed

as much as anyone to Thompsons’ work and will be sadly missed.’



Stephen Carter, JWT’s chief executive, announced his intention to shake

up the agency - with a particular emphasis on the creative department -

after his appointment last October.



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