JWT London creates mock dating website for Ray Winstone film

LONDON - Consumers are being offered the chance to "date a married woman and make your sex life sparkle" in a new digital campaign to promote the action film '44 Inch Chest'.

44 Inch Chest: JWT London creates website
44 Inch Chest: JWT London creates website

The campaign, created by JWT London, directs users to a website called Diamond Affairs, an online dating service for men living in East London who want to sleep with married women.

But when a user visits the Diamond Affairs site and browses the women available, they are met with the voice of '44 Inch Chest' actor John Hurt, who shouts "That's his missus you diddled, you can't do that!"

The site then evolves into the official '44 Inch Chest' movie site, which features information about the film, blogs from the actors, and exclusive trailers.

'44 Inch Chest' is the first feature film from Malcolm Venville. The action film, which was released last week, stars Ray Winstone, John Hurt and Ian Mcshane.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).