JWT London creates mock dating website for Ray Winstone film

LONDON - Consumers are being offered the chance to "date a married woman and make your sex life sparkle" in a new digital campaign to promote the action film '44 Inch Chest'.

44 Inch Chest: JWT London creates website
44 Inch Chest: JWT London creates website

The campaign, created by JWT London, directs users to a website called Diamond Affairs, an online dating service for men living in East London who want to sleep with married women.

But when a user visits the Diamond Affairs site and browses the women available, they are met with the voice of '44 Inch Chest' actor John Hurt, who shouts "That's his missus you diddled, you can't do that!"

The site then evolves into the official '44 Inch Chest' movie site, which features information about the film, blogs from the actors, and exclusive trailers.

'44 Inch Chest' is the first feature film from Malcolm Venville. The action film, which was released last week, stars Ray Winstone, John Hurt and Ian Mcshane.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published