The campaign launches with two films – the first is of the Calcio Storico match, an historic ‘football’ game held in Florence where competitors dress in medieval clothes and wrestle to get the ball and win the prize of a bull. The second shows a herd of deer exploring residential streets close to Epping Forest. Both films were shot using Canon cameras.
The ‘Come and See’ campaign invites consumers to capture the stories that unfold around them and forms part of a three-year communications strategy. JWT will also be responsible for running a 'content hub' website. The campaign was unveiled at photokina, the world’s largest photography and imaging show.
Nigel Taylor, Consumer Imaging marketing communications director at Canon Europe said: "Storytelling through photography is reaching new heights of popularity, and with almost one trillion images forecast to be taken this year alone , it’s never been a more exciting time to be an imaging company."
The campaign was created by Adam Scholes, Jonathan Budds and Anita Davis. Media planning and buying is through PHD.