JWT London handed Rowntree's digital account

JWT London has picked up all of Rowntree's UK digital advertising business following a competitive pitch.

Rowntree's Fruit Pastilles: 'troupe' by JWT London
Rowntree's Fruit Pastilles: 'troupe' by JWT London

The appointment means that JWT now handles the entire Nestlé’s digital account and follows it winning KitKat, Aero and Quality Street. The Rowntree business moves from Momentum.

James Whitehead, an executive partner, JWT London, said: "This latest win consolidates Nestlé’s business into JWT and is a further demonstration of the excellent relationship JWT has with Nestlé, a partnership we are very proud of."

Rowntree’s brands include Fruit Pastilles, Fruit Gums and Tootie Frooties.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).