JWT London launches provocative domestic violence campaign

LONDON - The National Centre for Domestic Violence has launched an eye-catching new print ad that aims to help prevent male domestic violence.

Domestic violence: JWT ad focuses on male victims
Domestic violence: JWT ad focuses on male victims

The campaign, created by JWT London, focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered.

This is shown through a provocative image of an emasculated man who appears to have no genitalia.

The image, which was shot by renowned photographer Nadav Kander, is accompanied by the headline 'We know how it feels to be a victim of male domestic violence', and directs sufferers to the centre's website.

The new campaign has been launched following research showing that approximately four million men are affected by domestic violence each year.

Dr Steve Connor, chief executive of the NCDV, said: "As a man, it can be difficult to admit that you are being abused, and many men may feel ashamed, embarrassed or worried that they may be considered less of a man by speaking out against their abusers.

"If just one man reaches out to us as a result of this campaign, we will have succeeded."

The National Centre for Domestic Violence by JWT London

 

 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).