JWT London wins Lastminute.com CRM

JWT London has picked up the CRM business for Lastminute.com after a competitive pitch.

Lastminute.com: for everyone by Adam & Eve
Lastminute.com: for everyone by Adam & Eve

The appointment comes as the travel brand seeks to ramp up its direct customer communications. The brand’s direct and data activity was previously handled in-house and the review was handled internally.

Sarah Bartlett, Lastminute.com’s chief marketing officer, has previously spoken of the importance of using data and understanding customers’ needs.

The appointment does not affect Lastminute.com’s relationship with Adam & Eve/DDB, which was appointed to handle its advertising account in December 2011.

A&E/DDB was responsible for creating the "love living Lastminute.com" campaign, which consisted of five TV spots alongside print, CRM and PR activity to push the late bookings offered by the brand.

The media account, handled by Manning Gottlieb OMD, is also unaffected.

Lastminute.com last reviewed its CRM business in 2008 and appointed Tequila, which was later rolled into the TBWA agency Being.

No one at JWT was available to comment on the win.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published