JWT and Lowe to vie for Nestle's Heaven

JWT and Lowe are set for a showdown in a pitch for UK advertising duties on the Nestle Rowntree-owned luxury chocolate bar Heaven.

The review gives Lowe a chance to win back the position on the Nestle UK roster it lost in February 2005.

It will come as a blow to JWT, which currently handles all Nestle's UK confectionery advertising following a realignment of duties that saw a number of chocolate brands moved from Lowe to the WPP-owned shop.

Nestle Rowntree launched Heaven, which is made from Swiss chocolate, into the UK premium chocolate market in January 2007. The launch came just a year after the company scrapped its luxury Double Cream brand as a result of poor sales.

Heaven is not currently handled by a UK agency. Its UK launch was backed by a commercial created for its Australian launch last year.

The ad, created by JWT Australia, featured a woman taking a novel approach to speed dating, finishing her evening with her beau in less than 30 seconds in order to spend time at home with a bar of chocolate.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).