JWT, O&M and Y&R in battle for global Land Rover account

Land Rover has shortlisted J. Walter Thompson, Ogilvy & Mather and Young & Rubicam to pitch for its global advertising account.

Land Rover has shortlisted J. Walter Thompson, Ogilvy & Mather and Young & Rubicam to pitch for its global advertising account.

The creative review comes after the sale of Land Rover to Ford earlier this year.

WCRS, Land Rover's previous creative agency, was forced to resign the account due to a conflict of interest with its BMW account.

Land Rover was in talks with JWT to take over the advertising account (Campaign, 21 July) but has added O&M and Y&R to the pitch as it considers appointing an integrated network. Impiric, Y&R's direct marketing agency, is thought to be pitching alongside the ad agency.

Land Rover spends pounds 20 million in the UK alone but has identified the US as a key market. Ford hopes to increase US sales by between 20,000 and 30,000 units following the launch of the Freelander model.



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