JWT in pole position to win international Vodafone business

Vodafone has handed J. Walter Thompson a key slice of European

business, in a move that gives the network a coveted place on the global

roster behind Wieden & Kennedy.

According to high-level sources, JWT has been engaged to do

above-the-line work for Vodafone outside the UK and won the account in

Portugal last December. The work will be handled out of the agency's

German office.

The project that JWT has been working on concerns Vodafone's business

sector, not the consumer task. Vodafone refused to comment.

In November, Vodafone called a review with the intention of reassessing

its existing roster of agencies internationally and appointing a single

global network. The company will be merging all the Vodafone brands into

its main brand by the middle of this year. This will mean that Vodafone

networks in Spain, Egypt and Portugal, for example, will be renamed

under the global Vodafone brand and lose their local names.

The review will not affect W&K's status as the agency of record for


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