JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

JWT: will revert to its original name in December
JWT: will revert to its original name in December

J.Walter Thompson rebranded to the shorter JWT in 2005, 18 years after its acquisition by WPP.

The logo being used to promote the 150-year anniversary features an owl and a lamp alongside the agency’s original name.

Bob Jeffrey, worldwide chairman and chief executive of JWT, said: "Throughout our history, JWT has been synonymously referred to as both JWT and J. Walter Thompson. The two monikers peacefully coexisted, in the press, in our own internal communications and by the industry at large.

"In planning for our 150th anniversary, it became abundantly clear that the world and our younger employees in particular, had a deep appreciation and hunger for brand authenticity.

"On 5 December, our official birthday, we will return to the J. Walter Thompson name."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).