JWT takes on KPMG integrated ad brief

KPMG, one of the world's leading auditors, has appointed JWT to handle a UK advertising brief.

KPMG: integrated campaign
KPMG: integrated campaign

The agency was awarded the business without a pitch, and will be responsible for creating a new integrated campaign for the brand.

In recent years, KPMG has worked with a number of agencies on a project basis, including Amplify and The Communications Agency.

Amplify's most recent work for the brand was a recruitment campaign that encouraged graduates to consider a career with the company.

KPMG offers auditing, advisory and tax services in around 150 different markets.

The company is known as one of the "big four" auditors, alongside PricewaterhouseCoopers, Deloitte and Ernst & Young, and employs more than 100,000 members of staff.

Last month, Ernst & Young announced that it was launching a search to find a new agency to handle a global advertising brief.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More