JWT uses Castaway parody for Hotpoint and Persil TV work

J. Walter Thompson has produced a TV commercial for Persil and Hotpoint to mark the long-standing relationship between the two brands.

J. Walter Thompson has produced a TV commercial for Persil and Hotpoint to mark the long-standing relationship between the two brands.

The 30-second TV spot, called 'blowing in the wind', is a parody of the BBC's fly-on-the-wall series Castaway.

The ad opens on a desolated island where a group of scruffy and dirty castaways are seen. The voiceover explains that it is week 32 of the experiment and, as a treat, the castaways have been given a new Hotpoint washing machine and some Persil tablets. The gang strip off excitedly and pile all their clothes into the machine.

Standing naked except for their shoes, they gaze contentedly at their nice clean clothes drying on a line. Their contentment evaporates when a gust of wind carries their clothes off to sea. The ad ends with the naked castaways chasing after their clothes.

The commercial was written by Andrew Singleton and art directed by Jon Wardle.

It was directed by Theo Delaney at Tomboy Films and media planning and buying is through Initiative Media. The campaign breaks on 16 October.