JWT wins £15m global Kenwood account

JWT London has picked up the £15m global account for Kenwood following a competitive review.

Glamour Puds: Discovery Channel show funded by Kenwood
Glamour Puds: Discovery Channel show funded by Kenwood

The electrical goods manufacturer, which spends around £2m on UK advertising, kicked off the review in November.

It had previously worked with agencies on a project basis. JWT London will work across Kenwood’s food preparation portfolio, which includes the sub-brands Chef and kMix.

James Whitehead, the executive partner at JWT London, said: "We look forward to working with such an iconic brand and delivering work that will step-change the Kenwood business."

The media account, handled by MediaCom, is not affected by the review.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published