JWT wins Rimmel's global digital brief

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a three-way pitch.

Rimmel: appointed JWT
Rimmel: appointed JWT

The agency, which already works on the ad account for Rimmel, will now handle the brand's global digital strategy and online requirements, including a revamp of its website later this year.

Previously, Coty worked with agencies on a market-by-market basis, but the company decided to align its global digital activity into one agency.

The appointment was made as part of an ongoing review of Coty's digital roster. The pitch was called in March.

JWT's digital campaigns for Rimmel, which is the largest cosmetics brand in the UK, will be integrated with above-the-line activity.

The agency has handled Rimmel's global advertising since 1997, but was forced to repitch for the business last year, successfully retaining the account after a review that also involved Fallon London and Laird & Partners New York.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).