JWT's sign of affection

JWT's sign of affection

Has anyone noticed JWT’s new neon sign in its reception? Production company Coy! certainly has.

A few months back, Coy! held an exhibition at JWT featuring all of its latest work along with its distinctive neon sign.

Shortly after, Coy! returned to JWT and noticed a rather fetching, if somewhat familiar, neon moniker hanging from the ceiling. One source said:  "Uncanny likeness from the creative agency don't you think?!"

They do say imitation is the sincerest form of flattery.

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